Examples:
Smoking ads 10-15 years ago as opposed to now--banned in a variety of ways now. Does the change in the advertising methods change peoples attitudes. Used to be chic and cool and viewed as a status symbol
Alcohol ads...still very prevelent
Does advertising have any effect one way or another on getting people to pick up addictive substances
Pot and other drugs--no advertising for these products, yet still prevelent in society
Does advertising merely act as a reinforcer? Yes Does it have the capability to change attitudes over time? Yes...maybe. Ex) Dolce and Gabbana ads
I think advertising has the capability to sencitize or desensitize people to things. Gay relationships, cigarettes, alcohol
"Advertising in general has a pretty conservative effect on peoples beliefs." If this is true, explain smoking attitudes now versus 15 years ago? The entire campaign, not just the ads make it effective or not.
Assignment for Friday. Be thinking and looking for really successful ad campaigns that have really changed people's attitudes.
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