Copywriting

In order to successfully copyright a work you must first understand what copyrighting is. Copyrighting is establishing legal ownership of your work. It is used to protect your work from being copied by others and give you legal authority to "copy" or mass produce your work. However, not all uses of copyrighted material constitutes infringement. This means that though your tangible work is protected, your thoughts and ideas and facts are never proteceted by copyright. The Fair Use Docterine explains this further. Copyrighting is predominately used for written literary, dramatic, poetic, choreographic, architectural, cinematic and musical pieces and can be obtained for published or unpublished works. The 1976 Copyright Act discusses this further.

Securing copyright is not as difficult as you may think and although copyright is actually secured automatically when a work is created, it can be advantageous to officially register for legal purposes. So why bother?

The steps to obtaining copyright are fairly simple. First you must register to establish public record for your copyright claim by filling out the application form, Next, you must submit a filing fee and finally, you must send a copy of the work intended for copyright to the Library of Congress. Sounds pretty easy huh? So easy, in fact, that there are many websites set up to walk you right through it!

For additional information or a complete list of copyrighted work please refer to this link.

Why is feminism a four letter word?

Feminists allowed their enemies to control them because even though they had a common goal, they could not deal with their own differences and inequalities regarding race, class, antisemitism and sexual orientation. While they were being critisized from outside, they were self destructing internally, because although they shared a common goal, their differences outweighed their similarities and the drivers of the movement just could not answer all these voices.

Although equal rights for women have come a long way since the 70's, things are still far from equal. Women still make, on average, 18% less than their male counterparts, and the glass ceiling still very much exists (just look at Hillary Clinton). The stereotypical hardcore businesswomen that helped drive the feminist movement in the 70's still exist and thrive today, but they are few and far between.

The elements of Libel

What is libel?

1) Falsity-an untruth
2) Defamation-discrediting an individual or organization, harmful to public image
3) Publication-statements must be published
4) Indentification-plaintiff must be able to prove that the defamitory publication was about them

Arthur Berger's main points in the book

What is he trying to get across
The United States is a consumer driven society and therefore advertising is especially important and lucrative in this society.
"Most advertising works, whatever the development process, just because all advertising works"...
"Is the power of advertising and marketing used ethically and for socially constructive purposes."

Notes: tags and attribution

-everything you didn't see with your own two eyes you attribute.

ex) if you discover news about a break in at a location by viewing police records you muct attribute the source.

ex) if you see someone stumbling around seemingly drunk you cannot say "they were drunk," but you can say "they appeared to be intoxicated."



-In general, write about what you see but do not draw your own conclusions